
Sommelier & Wine
Victor Almeida
Head Sommelier & Beverage Consultant
Almeida builds wine programmes that sell rather than impress. His usual finding is the same one: a list of 400 references where 30 do 80% of the volume, capital tied up in stock nobody orders, and a floor team who can't confidently recommend anything above the third line. He rebuilds the list, the pricing ladder and the training together, because fixing one without the others does nothing.
Results
- Beverage cost reduced from 34% to 26% across a four-outlet hotel
- Wine list cut from 410 to 140 references; revenue up 11%
- Trained 180 floor staff across 9 sites to recommendation standard




