Sommelier & Wine
VerifiedVictor Almeida
Head Sommelier & Beverage Consultant
- Based
- Porto
- Experience
- 16 years
- Regions
- Europe, Middle East
- Languages
- Portuguese, English, Spanish, French
Almeida builds wine programmes that sell rather than impress. His usual finding is the same one: a list of 400 references where 30 do 80% of the volume, capital tied up in stock nobody orders, and a floor team who can't confidently recommend anything above the third line. He rebuilds the list, the pricing ladder and the training together, because fixing one without the others does nothing.
- Beverage Programme
- Cost Control
- Training & Development
Results
What the work produced.
- 01
Beverage cost reduced from 34% to 26% across a four-outlet hotel
- 02
Wine list cut from 410 to 140 references; revenue up 11%
- 03
Trained 180 floor staff across 9 sites to recommendation standard
Work
Services
Engage Victor directly.
Wine List Rebuild
List, pricing ladder and stockholding rebuilt around what actually sells, with a floor training programme.
from €7,500
Beverage Cost Audit
Pour cost, stock turn, wastage and purchasing reviewed across every outlet, with a 60-day plan.
from €4,900
Sommelier Training
Two-day service and recommendation training for floor teams.
€2,800 / day