Marcus Lindberg

Bar Consultant

Based: Stockholm
Experience: 14 years
Regions: Europe, Middle East, Asia Pacific
Languages: Swedish, English, German

Fourteen years behind and then designing bars, including two that made the World's 50 Best Bars list. Lindberg's hotel work is unglamorous and lucrative: batching, prep discipline and a menu engineered so that a bar with two people on a Friday can still serve 300 drinks without the quality collapsing after ten.

Beverage Programme
Concept Development
Training & Development
Cost Control

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Results

What the work produced.

01
Bar labour per drink cut 31% through batching and prep redesign
02
Two projects placed in World's 50 Best Bars
03
Hotel bar revenue up 24% year on year after menu and layout rebuild

Work

Services

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Bar Concept & Menu

Full cocktail programme with batching specifications, prep schedules and a costed menu.

from €12,000

Bar Operations Review

Layout, workflow, par levels and staffing model for an existing bar.

from €5,600