Omar Diallo

Restaurant Concept Developer

Based: Dubai
Experience: 17 years
Regions: Middle East, Europe, Africa
Languages: English, French, Arabic

Diallo works on the question investors ask last and should ask first: who is this for, what will they spend, and how many of them are there within twenty minutes. His feasibility work has killed as many projects as it has launched, which he regards as the point. When a concept does proceed, he takes it through to brand, menu architecture and opening business plan.

Concept Development
Pre-Opening
Menu Engineering
Revenue Management

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Results

What the work produced.

01
29 concepts developed; 21 opened, 19 still trading after three years
02
Average opening-year revenue within 8% of feasibility forecast
03
Advised on €140m of F&B investment across the GCC

Services

Engage Omar directly.

Feasibility Study

Catchment, competitor and spend analysis with a three-year P&L model and a go/no-go recommendation.

from €15,000

Concept Development

Positioning, brand, menu architecture, service model and investment case.

from €28,000

Investor Business Plan

Full opening business plan and financial model for funding.

from €12,000